Built for UK founders who hate listicles.

Business Pathfinder exists because most "business idea" content on the internet is junk. Generic top-10 lists, vague advice, no follow-through. Meanwhile, the actually hard part — picking the right idea for *you* and getting started without weeks of admin — gets no attention.

So we built two things: an AI-powered quiz that takes your real constraints (time, budget, skills, risk) and returns 3 specific ideas worth considering, and a deep library of 431+ business models with honest startup costs and first steps.

We also recommend the two financial accounts every new UK business needs: a free business bank account (Tide) and a flexible business credit card (Capital on Tap). Both because we use them — not because we were paid to mention them.

How we recommend products

When you sign up to a recommended product through our links, we receive a small referral fee at no cost to you. This is how the site is funded. We only recommend products we'd use ourselves, and we'd rather lose the commission than recommend something we don't believe in.

That's the whole site. If you have feedback or want to suggest an idea for the library, get in touch.