Pinterest Manager
Manage Pinterest accounts for bloggers and ecommerce brands hungry for organic traffic
Manage Pinterest accounts for bloggers and ecommerce brands hungry for organic traffic.
As a Pinterest Manager, your day-to-day work involves creating and scheduling engaging Pinterest pins, optimising boards for SEO, and analysing performance metrics. You'll interact directly with clients to understand their brand voice and target audience, ensuring their content resonates. Managing multiple accounts requires strong organisational skills, as you'll need to balance various client needs while maintaining a consistent posting schedule.
The timing is ripe for Pinterest management services as more bloggers and ecommerce brands shift focus to organic traffic. With Pinterest's algorithm favouring fresh content, brands are increasingly seeking expert help to navigate the platform and maximise visibility. The rise in remote work has also led to a surge in online entrepreneurship, creating a growing demand for specialised social media services.
An ideal founder for this venture is someone with strong visual skills and an understanding of social media marketing, particularly Pinterest. Realistic effort involves dedicating around 10-15 hours a week to manage client accounts and create content. Previous experience in social media or digital marketing can be beneficial but is not essential, as resources for learning are widely available.
In 12-24 months, there's significant upside potential as you build a reputation and client base. With effective marketing and quality service, you could scale to manage multiple clients, potentially earning £3,600 to £19,200 annually from just a handful of clients. As your expertise grows, you may also expand into consultancy or digital products, further increasing revenue.
- Design
£300–£800/mo per client
Gross margins can exceed 70%, depending on your operational efficiency and client base.
With the UK's ecommerce sector booming, brands are eager to drive organic traffic to their sites. Pinterest's visual platform aligns perfectly with current content consumption trends, making it an ideal time for specialised Pinterest management services.
Your customers are typically small to medium-sized ecommerce brands and bloggers focused on increasing organic traffic. They value high-quality visuals and strategic planning to enhance their online presence and sales.
The UK social media management market is growing rapidly, with an estimated value of £2.8 billion in 2023. Pinterest, specifically, has over 11 million monthly active users in the UK, making it a valuable platform for brands seeking visibility.
Revenue & pricing
Charge clients a monthly retainer for account management services, typically ranging from £300 to £800, depending on the scope of work and client size.
- Basic Package: £300/month for 10 pins and 1 board setup
- Standard Package: £500/month for 20 pins, 3 boards, plus analytics reporting
- Premium Package: £800/month for 30 pins, 5 boards, and monthly strategy calls
- Ad-Hoc Projects: £150 for one-off board creation or pin design
Costs
- Pinterest Certification Course0
- Graphic Design Software (Canva Pro)12.95
- Website/Portfolio (Domain + Hosting)150
- Marketing Materials (Business Cards, Flyers)100
- Initial Advertising (Social Media Ads)200
- Graphic Design Software (Canva Pro)12.95
- Website Hosting and Maintenance10
- Marketing (Social Media Ads)50
- Accounting Software Subscription (Xero)10
First steps
- 1Get Pinterest cert
- 2Build 3 sample boards
- 3Pitch food + home niches
Your first 90 days
- Complete Pinterest certification to establish credibility.
- Create three sample Pinterest boards to showcase your skills.
- Develop a simple website or portfolio outlining services offered.
- Network within relevant online communities and social media groups.
- Pitch to at least five potential clients in food and home niches.
- Set up business accounts for invoicing and payments.
- Secure your first client and start managing their Pinterest account.
- Achieve a minimum of 100 monthly visits to your client's Pinterest profile.
- Gather testimonials and feedback from your first client.
- Increase your online presence by engaging in Pinterest-related forums.
- Develop a structured onboarding process for new clients.
How to get customers
Social Media
Utilise Facebook and Instagram to showcase your work and attract clients.
Networking
Join local business groups and online communities to connect with potential clients.
Content Marketing
Start a blog sharing Pinterest tips to establish authority in your niche.
Email Marketing
Collect leads through your website and send regular newsletters with tips and offers.
Tools you'll actually use
| Tool | Cost | Why |
|---|---|---|
| Tide | Free | Provides a business banking solution with no monthly fees. |
| Xero | £10/month | Ideal for invoicing and accounting needs. |
| Canva Pro | £12.95/month | Essential for creating high-quality graphics for Pinterest. |
| Notion | Free for personal use | Useful for project management and client notes. |
| Calendly | Free tier available | Helps schedule meetings with clients effortlessly. |
Common mistakes to avoid
- Not understanding the Pinterest algorithm, leading to ineffective strategies.
- Overpromising results to clients without a clear plan.
- Failing to track and analyse performance metrics regularly.
- Neglecting the importance of high-quality visuals.
- Undervaluing your services, making it difficult to raise prices later.
How to scale this
- 1Start as a solo Pinterest Manager managing a few clients.
- 2Create standard operating procedures (SOPs) to streamline workflow.
- 3Hire freelancers or part-time staff to manage more accounts.
- 4Expand service offerings to include blog content or social media management.
Risks & mitigations
Client turnover leading to inconsistent revenue.
Focus on building strong relationships and providing excellent service.
Changes in Pinterest's algorithm affecting visibility.
Stay updated with industry trends and adjust strategies accordingly.
Competition from other social media managers.
Niche down to specific industries or services to differentiate.
Underestimating time required to manage multiple clients.
Set clear boundaries and manage client expectations from the start.
UK legal & compliance
- Register your business with HMRC as a sole trader or limited company.
- Consider professional indemnity insurance to protect against client claims.
- Ensure compliance with GDPR when handling client data and marketing.
- Keep accurate financial records for tax purposes and reporting.
FAQ
How long does it take to see results?
Typically, clients can expect to see noticeable traffic increases within 1-3 months.
Can I manage multiple clients at once?
Yes, with effective time management and scheduling, handling multiple accounts is feasible.
What if I don’t have experience?
You can learn through online courses and resources, as well as gaining hands-on experience.
Do I need to be creative?
While creativity helps, strong organisational skills and an understanding of Pinterest are crucial.
What tools will I need?
You’ll need graphic design software, accounting tools, and a project management system to streamline your work.
Ready to start this one?
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